

Navaruchi
Navaruchi is a Kerala restaurant in East Ham, London, offering authentic Indian flavors with a unique daily special menu. Focused on hospitality, it brings a warm, home-like dining experience to its customers.
Social Media Marketing
Content Creation


Navaruchi, a Kerala restaurant in East Ham, London, partnered with Luma to enhance its digital presence and engagement. The goal was to attract a wider audience and establish the restaurant as a go-to destination for authentic Kerala cuisine.
Navaruchi, a Kerala restaurant in East Ham, London, partnered with Luma to enhance its digital presence and engagement. The goal was to attract a wider audience and establish the restaurant as a go-to destination for authentic Kerala cuisine.

Did we cook? 😋

The Legendary Golden Delight
“What inspired me to go freelance really was wanting to move nimbly and quickly without boundaries.”

Flow of food 🥘 .
“I think the amazing thing about being freelance is all the amazing people you get to meet and the flexibility you have.”

Did we cook? 😋

The Legendary Golden Delight
“What inspired me to go freelance really was wanting to move nimbly and quickly without boundaries.”

Flow of food 🥘 .
“I think the amazing thing about being freelance is all the amazing people you get to meet and the flexibility you have.”

Did we cook? 😋

The Legendary Golden Delight

Flow of food 🥘 .
The Problem at Hand
Despite offering high-quality food and a welcoming ambiance, Navaruchi faced challenges in reaching new customers and increasing engagement on social media. The brand needed a content strategy that would highlight its unique offerings and drive customer interest.
The Problem at Hand
Despite offering high-quality food and a welcoming ambiance, Navaruchi faced challenges in reaching new customers and increasing engagement on social media. The brand needed a content strategy that would highlight its unique offerings and drive customer interest.
Our Strategy in Action
To address these challenges, Luma developed and executed a content strategy focused on:
High-Retention Videos – Showcased Navaruchi’s signature dishes and dining experience through engaging, visually appealing videos.
Influencer Collaborations – Partnered with local food bloggers and influencers to increase brand visibility and credibility.
Interactive Storytelling – Created engaging content such as behind-the-scenes kitchen footage, chef stories, and customer testimonials to foster a deeper connection with the audience.
Our Strategy in Action
To address these challenges, Luma developed and executed a content strategy focused on:
High-Retention Videos – Showcased Navaruchi’s signature dishes and dining experience through engaging, visually appealing videos.
Influencer Collaborations – Partnered with local food bloggers and influencers to increase brand visibility and credibility.
Interactive Storytelling – Created engaging content such as behind-the-scenes kitchen footage, chef stories, and customer testimonials to foster a deeper connection with the audience.
The Final Outcome
Massive Reach – The campaign reached 1.66 million people, increasing visibility by 430%.
High Engagement – Our content received 2.9 million views, attracting more potential customers.
Stronger Brand Presence – Navaruchi saw a significant boost in social media interactions, making it more recognizable and appealing to food lovers.
Increased Customer Interest – More people engaged with Navaruchi’s posts, leading to higher footfall and online inquiries.
The Final Outcome
Massive Reach – The campaign reached 1.66 million people, increasing visibility by 430%.
High Engagement – Our content received 2.9 million views, attracting more potential customers.
Stronger Brand Presence – Navaruchi saw a significant boost in social media interactions, making it more recognizable and appealing to food lovers.
Increased Customer Interest – More people engaged with Navaruchi’s posts, leading to higher footfall and online inquiries.
Explore more works
Explore more works


Navaruchi
Navaruchi is a Kerala restaurant in East Ham, London, offering authentic Indian flavors with a unique daily special menu. Focused on hospitality, it brings a warm, home-like dining experience to its customers.
Social Media Marketing
Content Creation

Navaruchi, a Kerala restaurant in East Ham, London, partnered with Luma to enhance its digital presence and engagement. The goal was to attract a wider audience and establish the restaurant as a go-to destination for authentic Kerala cuisine.
Navaruchi, a Kerala restaurant in East Ham, London, partnered with Luma to enhance its digital presence and engagement. The goal was to attract a wider audience and establish the restaurant as a go-to destination for authentic Kerala cuisine.

Did we cook? 😋

The Legendary Golden Delight
“What inspired me to go freelance really was wanting to move nimbly and quickly without boundaries.”

Flow of food 🥘 .
“I think the amazing thing about being freelance is all the amazing people you get to meet and the flexibility you have.”

Did we cook? 😋

The Legendary Golden Delight

Flow of food 🥘 .
The Problem at Hand
Despite offering high-quality food and a welcoming ambiance, Navaruchi faced challenges in reaching new customers and increasing engagement on social media. The brand needed a content strategy that would highlight its unique offerings and drive customer interest.
Our Strategy in Action
To address these challenges, Luma developed and executed a content strategy focused on:
High-Retention Videos – Showcased Navaruchi’s signature dishes and dining experience through engaging, visually appealing videos.
Influencer Collaborations – Partnered with local food bloggers and influencers to increase brand visibility and credibility.
Interactive Storytelling – Created engaging content such as behind-the-scenes kitchen footage, chef stories, and customer testimonials to foster a deeper connection with the audience.
The Final Outcome
Massive Reach – The campaign reached 1.66 million people, increasing visibility by 430%.
High Engagement – Our content received 2.9 million views, attracting more potential customers.
Stronger Brand Presence – Navaruchi saw a significant boost in social media interactions, making it more recognizable and appealing to food lovers.
Increased Customer Interest – More people engaged with Navaruchi’s posts, leading to higher footfall and online inquiries.
Explore more works


Navaruchi
Navaruchi is a Kerala restaurant in East Ham, London, offering authentic Indian flavors with a unique daily special menu. Focused on hospitality, it brings a warm, home-like dining experience to its customers.
Social Media Marketing
Content Creation

Navaruchi, a Kerala restaurant in East Ham, London, partnered with Luma to enhance its digital presence and engagement. The goal was to attract a wider audience and establish the restaurant as a go-to destination for authentic Kerala cuisine.
Navaruchi, a Kerala restaurant in East Ham, London, partnered with Luma to enhance its digital presence and engagement. The goal was to attract a wider audience and establish the restaurant as a go-to destination for authentic Kerala cuisine.

Did we cook? 😋

The Legendary Golden Delight
“What inspired me to go freelance really was wanting to move nimbly and quickly without boundaries.”

Flow of food 🥘 .
“I think the amazing thing about being freelance is all the amazing people you get to meet and the flexibility you have.”

Did we cook? 😋

The Legendary Golden Delight

Flow of food 🥘 .
The Problem at Hand
Despite offering high-quality food and a welcoming ambiance, Navaruchi faced challenges in reaching new customers and increasing engagement on social media. The brand needed a content strategy that would highlight its unique offerings and drive customer interest.
Our Strategy in Action
To address these challenges, Luma developed and executed a content strategy focused on:
High-Retention Videos – Showcased Navaruchi’s signature dishes and dining experience through engaging, visually appealing videos.
Influencer Collaborations – Partnered with local food bloggers and influencers to increase brand visibility and credibility.
Interactive Storytelling – Created engaging content such as behind-the-scenes kitchen footage, chef stories, and customer testimonials to foster a deeper connection with the audience.
The Final Outcome
Massive Reach – The campaign reached 1.66 million people, increasing visibility by 430%.
High Engagement – Our content received 2.9 million views, attracting more potential customers.
Stronger Brand Presence – Navaruchi saw a significant boost in social media interactions, making it more recognizable and appealing to food lovers.
Increased Customer Interest – More people engaged with Navaruchi’s posts, leading to higher footfall and online inquiries.
Explore more works